I’m sure you have all noticed the brand new Appliances Online product page. This page has been created by DRL’s marketing team using a wide range of research to find out what our customers want. Utilising tools such as What Users Do and ClickTale the marketing team were able to establish what was going wrong with our old product page and how to make the new product page more user-friendly for our customers.
Recently we sat down with DRL’s marketing team to discuss the re-design of the product page which has been a big success since it was introduced on the website last month. Featuring in this podcast are the following:
The summer is well underway and despite the typically miserable weather I have some good news to share! DRL has been nominated for another award and this time it’s at the European Call Centre and Customer Service Awards. We are up for the “Best Customer Service Operation” which recognises our efficiency and professionalism when dealing with our customers. It’s a great award to be nominated for because it represents our passion for our customers and our determination to get things right the first time.
Although we have been nominated there is still a long way to go, in the next couple of week a pair of judges will witness first hand our customer service operation in action. (No pressure) If they consider us to be better than the rest, the award is ours.
The award ceremony takes place on the 11th October in the swanky Hilton Hotel on Park Lane, so keep your fingers and toes crossed and let’s hope we can add this award to our collection.
Appliances Online has come out on top in a recent Greenlight Report profiling internet search behaviours within the white goods industry. This is a great result for us because the Greenlight Report details retailer’s performance in both paid and natural search. The latest results reveal that our brand Appliances Online is the most visible paid advertiser within the white goods sector. This is even more impressive when you consider we are above the likes of Comet and John Lewis.
However it wasn’t just paid search where we had success, Appliances Online also dramatically increased its natural search visibility. This has coincided with the expansion of our SEO team and an increased emphasis on user friendly content.
A particular area of success for Appliances Online has been dishwasher and laundry products where the brand now ranks above John Lewis and Tesco within natural search and has an 80% share of voice within paid search. The Greenlight Report is released every three months and the team are confident they can continue to increase Appliances Online’s visibility across the internet.