Appliances Online has come out on top in a recent Greenlight Report profiling internet search behaviours within the white goods industry. This is a great result for us because the Greenlight Report details retailer’s performance in both paid and natural search. The latest results reveal that our brand Appliances Online is the most visible paid advertiser within the white goods sector. This is even more impressive when you consider we are above the likes of Comet and John Lewis.
However it wasn’t just paid search where we had success, Appliances Online also dramatically increased its natural search visibility. This has coincided with the expansion of our SEO team and an increased emphasis on user friendly content.
A particular area of success for Appliances Online has been dishwasher and laundry products where the brand now ranks above John Lewis and Tesco within natural search and has an 80% share of voice within paid search. The Greenlight Report is released every three months and the team are confident they can continue to increase Appliances Online’s visibility across the internet.