Appliances Online have started to look a little different lately. We’re still the same, dedicated to great customer service that puts people at the heart of everything we do, but a big smile has crept into our lives. We’ve always been about the customer and this is still our main focus. We want every customer to have a simple, straightforward and fun experience when buying an appliance, giving them something to smile about.

At AO Appliances customers can always be assured that they’ll be greeted by friendly, enthusiastic and genuine staff who are there to help at any point in their purchase. We’re committed to being up-front and honest. Customers will see all prices displayed clearly, with no hidden costs. Known for our flexibility, we always work around the customer, not the other way round!

We’ve partnered with Yorkshire based communications agency, 10 Associates, for our rebrand; with the view to developing a leading recognisable brand that people associate with happiness through excellent customer service. David Worthington, managing director of 10 Associates, highlighted the importance of creating a brand which reflects the AO culture. “The 10 Associates team spent two months getting under the skin of Appliances Online, and the overwhelming conclusion was that it is the retailer’s people that have made it a success, with their unwavering commitment to delivering great customer service. We created a brand that visually demonstrates this commitment to the customer and emulates the business and all that is good about it. The new brand marque is confident, charismatic, iconic and fun.”

At the end of the day AO is all about the customer and the new re-brand strengthens those values. It’s all part of being brilliant, every click of the way!

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For more information about Appliances Online or 10 Associates, contact Joanna Drake at Beattie Communications on 0161 212 1751 or Joanna.Drake@onlybeattie.com